1. Contrast: being strikingly different from something else
-Size Contrast: distinguishing between items using size
-Shape Contrast: distinguishing between items using the physical shape of the objects
-Color Contrast: distinguishing between items using the differences in their color
2. Emphasis: special importance or value given to something
3. Balance: compare the value of one thing with another
-Formal Balance: when things are arranged equally on the sides of an axis or around central point
-Informal Balance: placing objects of varying visual weight in a way that balances them out
4. Proportion: adjust something so that it has a particular relationship to something else
5. Perspective: drawing objects on a two-dimensional surface in way that shows their height, width, and length in relation to each other
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